Self Education SEO Resources

Each year, millions of potential students apply to higher education institutions. Considering the amount of traditional brick and mortar colleges and community colleges (not to mention online programs) to choose from, selecting a university with the best programs and opportunities to meet a student's goals is challenging. This is where organic search comes into play.

As the competition between universities increase, more are pursuing organic and paid search tactics and strategies. Optimizing a website for organic search can only help to improve search rankings and visitor traffic.

The crux of the matter is when prospective students or parents search online for the programs Western offers or uses relevant keywords, we want them to find what they are looking for. That is what SEO is all about. And one of the best aspects of SEO is that it doesn’t cost money, just a bit of time.